Most corporate mission statements are worthless. They consist largely of pious platitudes such as: “We will hold ourselves to the highest standards of professionalism and ethical behavior.” They often formulate necessities as objectives; for example, “to achieve sufficient profit.” This is like a person saying his mission is to breathe sufficiently.

Quote

Most corporate mission statements are worthless. They consist largely of pious platitudes such as: “We will hold ourselves to the highest standards of professionalism and ethical behavior.” They often formulate necessities as objectives; for example, “to achieve sufficient profit.” This is like a person saying his mission is to breathe sufficiently.

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– Russell L. Ackoff

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